Introduction
AI tools such as ChatGPT, Microsoft Copilot, Gemini, and other generative AI applications are rapidly becoming part of everyday business operations. Employees use them to create documents, analyze information, write code, prepare customer responses, and improve productivity. However, this increased use of AI also creates a major new risk: employees may unintentionally enter confidential, personal, customer, financial, or proprietary information into AI tools without understanding where that information may go or how it may be used.
Veraify identifies shadow AI, unauthorized AI access, and potential data exfiltration as growing enterprise risks. Its AI security approach applies Zero-Trust principles, contextual controls, data governance, and secure connectivity to enterprise AI usage.
The business problem
Traditional security tools were designed mainly to protect networks, applications, and devices. They were not designed for a world where employees can copy sensitive information into an AI prompt within seconds.
Examples include:
- Customer names, account information, or personal data
- Employee records and HR information
- Financial statements and forecasts
- Contracts, pricing, and confidential proposals
- Product plans, source code, and intellectual property
- Healthcare, banking, or government-regulated information
Even approved enterprise AI tools require proper identity, permissions, and data-access controls. For example, Microsoft explains that Copilot relies on the organization’s existing identity and permissions structure to determine what information a user may access.
Why Veraify is important
Veraify powered by Cloudbrink provides a simple and frictionless way to help businesses control and protect sensitive information as employees use AI applications. Its value is not simply blocking AI. The objective is to allow employees to benefit from AI while giving the business greater visibility, security, and control.
- Protects sensitive information before it is exposed : Veraify can help identify and protect personal, confidential, or regulated information before employees share it with unauthorized AI applications. This is critical because the greatest AI security risk is often not a sophisticated cyberattack—it is a well-intentioned employee unknowingly sharing sensitive business information.
- Protects sensitive information before it is exposed : Veraify can help identify and protect personal, confidential, or regulated information before employees share it with unauthorized AI applications. This is critical because the greatest AI security risk is often not a sophisticated cyberattack—it is a well-intentioned employee unknowingly sharing sensitive business information.
Enables secure AI adoption : Businesses should not have to choose between productivity and security. A frictionless security approach allows employees to continue using approved AI tools while the company applies policies around:
– who can access AI applications,
– which AI tools are approved,
– what information may be shared,
– and which activities require additional review. - Reduces shadow-AI risk. Employees are increasingly adopting AI tools without formal IT approval. This creates limited visibility into what platforms are being used and what data is being shared. Veraify specifically highlights shadow AI, unauthorized API use, and data exfiltration as risks created by rapid enterprise AI adoption. Veraify can help organizations discover and manage this activity rather than relying only on employee training or written policies.
- Supports privacy and regulatory compliance : Organizations are responsible for protecting personal and regulated information regardless of whether it is stored internally or entered into an external AI service. Veraify can support compliance efforts by helping businesses enforce policies, maintain visibility, and create greater accountability around AI usage. This is particularly important in:
– financial services,
– healthcare,
– government,
– legal services,
– education,
– manufacturing,
– and organizations handling customer or employee data. -
Applies Zero-Trust principles to AI : The traditional approach of trusting a user simply because they are connected to the corporate network is no longer sufficient. A Zero-Trust approach verifies:
– the user,
– the device,
– the application,
– the data being accessed,
– and the context of each interaction.Veraify positions its broader platform around secure, high-performance access and Zero-Trust protection for users working from any location.
- Improves security without hurting productivity. Security solutions often fail when they are too difficult for employees to use.
The strongest value proposition for Veraify is that it can operate as a simple, transparent, and frictionless layer of protection, allowing employees to work normally while the organization applies consistent security controls.